CORRESPONDENCE III

I. PRESS RELEASE

II. WRITING A PRESS RELEASE

1. PASSIVE FORMS IN BUSINESS WRITING

Board vote of confidence confirms Mr. Jay Cooper's CEO position

We are releasing this public statement to refute (опровергать) the recent slanderous (клевета) rumors in the music industry about Fast Records Inc. It has been falsely reported in the press that Fast Records has recently experienced a slump in sales, and it was suggested that our CEO, Mr. Jay Cooper, was about to step down from the position before the board forcibly (принудительно) removed him.

This absurd claim is entirely fabricated, and we believe it originated in the press as a result of the poor performance of a number of our competitors. Later today, our sales team will be releasing our quarterly sales figures, which in fact show a healthy upswing (подъём) in sales due in large part to an increase in download royalties. Moreover, a board vote of confidence resulted in a 10-0 confirmation of Mr. Jay Cooper's position as CEO.

These extremely irresponsible reports will be the focus of an investigation by Fast Records' legal team. It is injurious (вредно) to shareholders to publish reports when the facts have not been thoroughly (тщательно) checked. It is for the sake of our shareholders that our lawyers will be taking swift action to seek compensation and an apology from those responsible for these absurd claims.

Passive voice in formal writing

The passive voice is commonly seen in formal business writing. It helps the writer to sound objective. It's also used to distance the writer from what's written, for example, an unverified claim.

It has been falsely reported in the press that Fast Records has recently experienced a slump in sales.

Notice that the passive voice is used with different tenses.

It has been falsely reported in the press that Fast Records has recently experienced a slump in sales.

It was suggested that our CEO, Mr. Jay Cooper, was about to step down from the position.

Absurd rumors about our new product are being spread around the industry.

In contrast, the active voice often shows the writer's positive attitude toward the statement being made.

Later today, our sales team will be releasing our quarterly sales figures, which in fact show a healthy upswing.

It has been suggested that our New York office would be closed.

False claims are being spread to attack our company.

Our legal team will take swift action to disprove any rumors.
The future of the company is being discussed.

A decision will be made by the board.

It was reported that profits had dropped.

Ithas been suggested that the CFO was leaving.

We are releasing (release) this public statement to refute the recent slanderous rumors in the music industry about Fast Records Inc. It has been reported (report) in the press that Fast Records has recently experienced a slump in sales, and it was suggested (suggest) that our CEO, Mr. Jay Cooper, was about to step down from the position before the board forcibly removed him.

This absurd claim is entirely fabricated. Later today, our sales team will be releasing (release) a report to the public with strong evidence of the healthy status of our company.

2. REFUTING CLAIMS 

absurd 
irresponsible
falsely (ложный) 
slanderous 
fabricated
refute 

Adding intensity

When refuting a rumor, using specific words can help you intensify the tone. You can use these adjectives with negative meanings to describe the rumors you're dismissing (отклонять).

We are releasing this public statement to refute the recent slanderous rumors in the music industry.

This absurd claim is entirely fabricated.

These extremely irresponsible reports will be the focus of an investigation by Fast Records' legal team.

This absurd claim is entirely fabricated.

You can also use the adverb falsely to indicate untrue information.

It has been falsely reported in the press that Fast Records has recently experienced a slump in sales.

Use these adverbs to add additional strength when refuting a rumor.

This absurd claim is entirely fabricated.

These extremely irresponsible reports will be the focus of an investigation by Fast Records' legal team.

The absurd claim about our 'falling' sales is completely fabricated.

The slanderous rumor falsely accused us of wrongdoing.

It is extremely irresponsible to spread unverified information.

There have recently been slanderous rumors about our company. It's been falsely reported in the press that safety hazards have been caused by our newly launched smartphone, the X30. This absurd claim is completely fabricated . We have not received a single report of such an incident, and the X30 has passed the most rigid quality assurance process, run by an accredited third-party institute. It is extremelyirresponsible to spread such rumors, and we are seeking legal action against those responsible. 

3. REASSURING CLIENTS 

Reassuring readers

It's reassuring to include evidence that refutes rumors.

Our sales team will be releasing our quarterly sales figures, which in fact show a healthy upswing in sales.

It is due in large part to an increase in download royalties.

Moreover, a board vote of confidence resulted in a 10-0 confirmation of Mr. Jay Cooper's position as CEO.

Introducing an action plan will also reassure readers.

These irresponsible reports will be the focus of an investigation by Fast Records' legal team.

Our lawyers will be seeking compensation and an apology from those responsible for these absurd claims. It also helps to mention that you're taking action for the sake of your readers. It is injurious to shareholders to publish reports when the facts have not been thoroughly checked.       It is for the sake of our shareholders that our lawyers will be seeking compensation and an apology. Reassuring readers  In fact, sales have seen a healthy upswing. It is for the sake of shareholders that... We will share reports showing our growing sales. Refuting rumors  There are slanderous rumors about our CEO. This absurd claim is entirely fabricated. It was falsely reported that Mr. Lee is sick. 1. We are proud to say our quarterly sales figures in fact show a solid decrease in sales. 2. Our lawyers will be seeking compensate and an apology from those responsible. 3. It is injurious on shareholders to publish reports when the facts have not been thoroughly checked. 4. It is to the sake of our shareholders that our lawyers have taken swift legal action.

Later today, our sales team will be releasing our quarterly sales figures, which in fact show a healthy upswing in sales due in large part to an increase in download royalties. Moreover, a board vote of confidence resulted in a 10-0 confirmation of Mr. Jay Cooper's position as CEO.

These extremely irresponsible reports will be the focus of an investigation by Fast Records' legal team. It's injurious to shareholders to publish reports when the facts have not been thoroughly checked. It's for the sake of shareholders that our lawyers will be taking swift actionto seek compensation and an apology from those responsible for these absurd claims.

4. WRITING A PRESS RELEASE 

From

Samantha Paget

Hello,

As you may already have heard, yesterday there was an article in the press claiming that share prices of White Space Associates have dropped. These false claims were released just as construction for Mishima Corporation's new HQ building is starting. Can you quickly get out a press release by the end of today? Here are some key points to include:

- Be very clear and firm that these rumors are total nonsense.

- Mention how White Space beat 20 other top agencies to get the contract from Mishima. (Mr. Mishima himself approved our design.)

- Bring up that we've got three big contracts lined up in the coming years, and the rise in profits in the past three years.

- Our legal team has taken action to seek compensation from those behind the rumors.

- Remind the clients that we're protecting them as well as us.


That's all I have for now. Add in what you feel is necessary. Thank you.



Regards,

Samantha Paget

CEO, White Space Associates

We are releasing this public statement to refute recent, slanderous rumors about White Space Associates. It has been falsely reported that White Space’s share prices have dropped, at the very moment when construction of Mishima Corporation’s new headquarters is beginning.

This absurd claim is entirely fabricated, and its timing is extremely suspicious. We believe the rumor may have originated from a competitor, as a result of the fact that White space won the Mishima contract in competition with 20 other top agencies. Mr. Mishima himself approved our design, which is a confirmation of our agency’s reputation. Later today, we will be releasing a report showing our growing profits over the past three years. We’d also like to announce that we have signed three major contracts to be fulfilled in the coming years, which only adds to the stability of our share prices.

The irresponsible reports regarding our share prices will be the focus of an investigation by our legal team. It is injurious to our shareholders to publish reports when the facts have not been thoroughly checked. It is for the sake of our shareholders that our lawyers are taking swift action to seek compensation and an apology from those responsible.  

We are releasing this public statement to refute the recent slanderous rumors about White Space Associates. It has been falsely reported in the press that White Space’s share prices have dropped. These false claims were released just as construction for Mishima Corporation's new HQ building is starting.

This absurd claim is entirely fabricated, and we believe it originated in the press from a number of our competitors, as a result of the fact that White space beat 20 other top agencies to get the contract from Mishima Corp. It is worth noting that Mr. Mishima himself approved our design. Later today, we will be releasing a report, which in fact shows a healthy rise in profits in the past three years. We’d also like to announce that we've got three big contracts lined up in the coming years, which is a confirmation of our agency’s stability.

These extremely irresponsible reports will be the focus of an investigation by White Space’s legal team. It is injurious to shareholders to publish reports when the facts have not been thoroughly checked. It is for the sake of our shareholders that our lawyers will be taking swift action to seek compensation and an apology from those responsible for these absurd claims.

III. WRITING A REASSURING BUSINESS LATER 

1. ADDRESSING A DELICATE ISSUE 

From

jay.cooper@fastrecords.com

Dear Shareholders，


Following up on our recent press release, I'd like to reiterate (повторять) and confirm our position.

As you may have heard by now, unfounded (необоснованный) rumors have been spread by the media regarding the economic situation of Fast Records. It was suggested that due to poor quarterly sales figures, our share value had slumped and I was about to stand down (покидать) as CEO of the company.

It's true that there was a period of time last year when our revenue (доход) dropped 5%, but what happened was due to the nationwide stock market fluctuation (колебание). Consequently, our business was affected temporarily. Therefore, it's with great pleasure that I announce that our sales figures have already bounced back (возвращаться) and have never been healthier, due in large part to download royalties. The performance of your shares is stronger, and the board has confirmed my position as CEO. All these factors contradict (опровергать) the irresponsible stories that have appeared lately in the press.

Let me state unequivocally (однозначно) that Fast Records is positioned to conquer (преодолевать) the challenges of this high-tech age. You, our shareholders, can feel confident and safe in the knowledge that you're partners in a successful, growing company.

We'll be sending all shareholders a detailed financial report to address any fears the slanderous rumors may have caused.


Thank you for your support.


Best wishes,

Jay Cooper

CEO, Fast Records

Delicate issues

To draw attention to upcoming information, you can use these phrases to make connections to what readers already know.

Following up on our recent press release, I'd like to reiterate and confirm our position.

As you may have heard by now, unfounded rumors about us have been spread by the media.

When discussing sensitive issues like rumors, distancing language is helpful. Use the passive voice with these weak verbs.

Unfounded rumors have been spread by the media regarding the economic situation of Fast Records.

It was suggested that due to poor quarterly sales figures our share value had slumped.

The adjective unfounded further argues against the rumors. Another weak verb to use is mention.

Use reiterate and/or confirm for statements you're certain about.

I'd like to reiterate our position.

I'd like to confirm that the business is solid.

It was suggested that the sales figures had been disappointing.
Unfounded claims were spread regarding our staff recruitment.
It was mentioned in the press that our CEO is staying.

To: Shareholder Mailing List

From: jay.cooper@fastrecords.com

Re: False rumors

Following up on our recent press release, I'd like to reiterate and confirm our position.

 As you may have heard by now, unfounded rumors have been spread by the media regarding 

the economic situation of Fast Records.

It was suggested that due to poor sales figures this quarter our share value had slumped and 

I was about to stand down as CEO of the company.

2. EXPLAINING A DELICATE ISSUE 

From

jay.cooper@fastrecords.com

It's true that there was a period of time last year when our revenue dropped 5%, but what happened was due to the nationwide stock market fluctuation. Consequently, our business was affected temporarily. Therefore, it's with great pleasure that I announce that our sales figures have already bounced back and have never been healthier, due in large part to download royalties. The performance of your shares is stronger, and the board has confirmed my position as CEO. All these factors contradict the irresponsible stories that have appeared lately in the press.

Good news and bad news

When giving negative news, it's important to explain the reasons for it. You can start with it's true that, indicating that there are good reasons.

It's true that... there was a period of time last year when our revenue dropped 5%.

You can use what happened was due to for reasons and consequently for results.

What happened was due to... the nationwide stock market fluctuation.

Consequently, our business was affected temporarily. To introduce good news, use it's with great pleasure that I announce. It's with great pleasure that I announce... that our sales figures have already bounced back. Another phrase to give reasons is due in large part to. Our sales figures have never been healthier, due in large part to... download royalties. Our expanding market is due in large part to our media campaign.  It's with great pleasure that I announce our new product. What happened was due to our focus on finding suppliers.  It's true that our CEO was in the hospital for two weeks.  Slanderous rumors have been spread by the media, suggesting that our CEO, Mr. Jacob Young,  is resigning due to a health condition. This absurd claim is completely unfounded. It's true that Mr. Young stayed in hospital for  a few days last week, but this was due to a bad fall. It's with great pleasure that I announce  that he has not only fully recovered, but has also renewed his contract with us.  This is due in large partto the bright future he sees with the company.  Consequently , it's our hope the company will continue to grow under Mr. Young's leadership  in the coming five years. 3. REASSURING READERS Offering reassurance There are many ways to give reassurance. One way is to refute rumors. All these factors contradict the irresponsible claims in the press. You can stress the degree of positive aspects with the structure have/has never been better/bigger/healthier, etc. Our factories have never been more efficient.     Use these expressions to remove any doubt about your statements. Let me state unequivocally (однозначно) that our company is well prepared for any future challenges. You can continue to partner with us with confidence.  Shareholders can join us in shaping (формировании) the future, safe in the knowledge that we'll never stop evolving (развиваться).  Use the structure will be + ing form of the verb to promise future actions. We will be organizing a shareholder meeting to present our road map for the next five years. Therefore, it's with great pleasure that I announce that our sales figures have already bounced back and have never been healthier , due in large part to download royalties.  The performance of your shares is stronger, and the board has confirmed my position as CEO.  All these factorscontradict the irresponsible stories that have appeared lately in the press. Let me state unequivocally that Fast Records is positioned to conquer the challenges of this  high-tech age. You, our shareholders, can feel confident and safe in the knowledge  that you're partners in a successful, growing company.    We'll be sending all shareholders a detailed financial report to address any fears the  slanderous rumors may have caused. 1. It's with great pleasure that I announce that our products have never been most popular  due to the successfulpromotional campaign. 2. Let me state equivocally that we're ready to face any challenges in future markets. 3. Our stakeholders can join us on confidence as we transform the way people travel. 4. You can all be part of this future, safe of the knowledge that you have the full support  of an ever-growing company. 4. WRITING A REASSURING BUSINESS LETTER  Shareholders' concerns about Future Foundations Construction Company: - construction business not stable - rumors about share prices going down, wiping out their investments  Things to include in the email: - stress our position: we will maintain stability in the market - point out that the rumors are unfounded - admit the share value dropped two months ago; explain that it's because the old CEO, Greg Johnson,  resigned - new CEO Harry Levi on board now, well-known and respected in the business;  share value recovered and increased quickly to a historic high - maintaining stability in this unstable market: secured three big contracts for the coming three years,  profit guaranteed - thank shareholders for their loyalty, boost their confidence, the company's bright future - promise to share Future Foundations' five-year road map for reassurance Dear Shareholders, Following up on our recent press release, I’d like to reiterate that Future Foundations  Construction Company will maintain its stability in the market and confirm that we are 100 percent  committed to remaining a leader in our industry. As you may have heard by now, unfounded rumors have been spread by the media regarding Future  Foundations’ share price. It was suggested that, due to the instability of the construction business,  our share value had been dropping, causing financial loss to shareholders. It is true that there was a decrease in our share price two months ago, due to the resignation of our  previous CEO, Greg Johnson. Consequently, there was temporary concern about the company’s future.  Therefore, it is with great pleasure that I announce our share value has recovered  and increased to a  historic high, in large part due to the leadership of our current CEO Harry Levi, a well-respected figure in  the industry. We’ve also secured three major contracts, which will guarantee our profits in the coming  three years. All these factors contradict the irresponsible claims that have appeared lately in the press. Let me state unequivocally that Future Foundations is ready to conquer any upcoming challenges.  Your shares are stronger, and shareholders can feel confident and safe in the knowledge that they are  partners in a successful, growing company. We’ll be sending all shareholders our five-year road map to address any concerns that these slanderous  rumors may have caused. Thank you for your support. Best wishes, Jack Lee General Manager, Future Foundations Dear Shareholders, Following up on our recent press release, I'd like to reiterate our position and confirm that Future Foundations Construction Company will maintain stability in the market. As you may have heard by now, unfounded rumors have been spread by the media regarding the economic situation of Future Foundations. It was suggested that due to the instability of the construction business, our share value had slumped, causing financial loss to shareholders. It's true that there was a period of time two months ago when our revenue dropped, but what happened was due to the resignation of our previous CEO, Greg Johnson. Consequently, our business was affected temporarily. Therefore, it's with great pleasure that I announce the value of our shares has bounced back and increased quickly to a historic high, due in large part to the leadership of our new CEO Harry Levi, a well-known figure in the business. We’ve also secured three big contracts, which will guarantee our profits in the coming three years. All these factors contradict the irresponsible stories that have appeared lately in the press. Let me state unequivocally that Future Foundations is well prepared for any future challenges. You, our shareholders, can feel confident and safe in the knowledge that you're partners in a successful, growing company. We'll be sending all shareholders our road map for the next five years to address any fears the slanderous rumors may have caused. Thank you for your support. Best wishes, Jack Lee General Manager, Future Foundations IV. WRITING A BUSINESS PROPOSAL 1. SECTIONS OF A BUSINESS PROPOSAL Proposal submitted to: Alex Capet, Capet's Capital Job name: Style Boutique and Design Center Proposed by: Style Studio Inc. Contact: Josh Cole, Creative Manager (josh.cole@style-design.com) Style Studio hereby proposes the design and construction of the Style Boutique and Design Center on Park Street, NYC. The center will provide custom designs on request and host contemporary design boutiques by award-winning in-house designers. The estimated cost of the project is $15 million. Strategic summary InData Group, which we hired to conduct market research, reported that this project had found a niche in the  fashion market with its concept of on-the-spot (на месте) design and instant tailoring (пошив) and repairs.  Their surveys revealed (показал) that our target customers, young professionals aged 21 to 35, are attracted to  the idea of having immediate access to new fashions designed specifically for them. We forecast an almost immediate return on your investment. By the end of Year 2, the forecasted revenue (доход)  will have a surplus of $5 million, with profits rising to $3 million a year by Year 3. We guarantee that within five  years, Capet's Capital will have recouped (окупить) its investment and start realizing a profit. Risk assessment Using a reputable (авторитетный) insurance company to compile a risk assessment (оценка) analysis,  we've factored (учли) any possible economic downturn into our forecasted revenues and profits.  Our projected figures have taken any worst-case scenarios into account up until Year 3. We've already engaged (привлекать) Bright Lights Media Agency, who have planned and designed thorough  (подробный) media and advertising coverage (освещение). A massive campaign has been organized to start  three months before our grand opening event. Business proposal sections In a business proposal, basic information is usually listed at the beginning, including by whom and for whom the proposal is created, the name of the project, contact info, etc. Two important sections to include are a strategic summary section, explaining why the project is a good idea and how it would benefit the investors, and a risk assessment section, flagging risks and actions taken about them. These are the most common sections of a business proposal, although you may see them in different orders or combinations and with additional sections in real-life examples. Basic information Proposal to: DX Investments Project name: Bazaar app Proposed by: Style Studio Inc. Contact: Josh Cole, Creative Manager (josh.cole@style-studio.com) Proposal Style Studio hereby proposes the development of Bazaar, a smartphone app where people trade clothing items and get advice from professional designers for a small fee. The estimated cost is $100,000. Strategic summary Market research showed that we have found a niche in the market. Surveys revealed people need to save money and space in their closet through trading clothing items, and advice from designers helps them find what fits their style. We forecast a fast return on your investment. We guarantee that within three years you will have recouped the investment and start to make a profit. Risk assessment We have factored any possible economic downturn into our forecasted revenues and profits. We have also engaged three popular app forums to ensure effective promotion. 2. SELLING YOUR IDEAS conduct a research (провести исследование) find a niche have a surplus of revenue forecast realize a profit (получить прибыль) recoup an investment (окупить инвестиции) guarantee Introducing supporting research  a survey revealed that (показал)  conduct research  Describing an opportunity  find a niche  Describing financial benefits  forecast and immediate return of the investment  have a surplus of   realize a profit  recoup your investment  Next year, we'll see a surplus of $50,000. You'll have recouped your investment by next year. Our company conducts research on phone use.  We forecast an immediate return on investment.  InData Group, which we hired to conduct market research , reported that this project had found a niche in the fashion market with its concept of on-the-spot design and instant tailoring and repairs. Their surveys revealed that our target customers, young professionals aged 21 to 35, are attracted to the idea of having immediate access to new fashions designed specifically for them.               We forecast an almost immediate return on your investment. By the end of Year 2, the forecasted revenue will have a surplus of $5 million, with profits rising to $3 million a year by Year 3. We guarantee that within five years, Capet's Capital will have recouped its investment and start realizing a profit . 3. ADDRESSING RISKS Risks and actions It's important to let your potential investor know the possible risks of investing in your project. You can use this phrase to introduce the risk assessment you've done. compile a risk assessment analysis Then you can let them know that you've taken the risk factors into consideration and prepared for the worst, using phrases like factor in and take any worst-case scenarios into account. We've factored any possible economic downturn into our forecasted revenues and profits. Our projected figures have taken any worst-case scenarios into account up until 2023. You can also explain the actions you've taken to make sure an investment is a success. There are a number of useful common verbs, such as engage (meaning to employ or sign up partners), plan, design, and organize (such as organize a campaign). We've already engaged Bright Lights Media Agency. They've planned and designed thorough media and advertising coverage. A massive campaign has been organized to start three months before our grand opening event. We've factored  in any possible risks. We've taken the worst-case scenario into account. An insurance company  compiled a risk assessment analysis. A campaign has been organized to promote our product. Using a reputable insurance company to compile a risk assessment analysis , we've  factored any possible economic downturn into our forecasted revenues and profits. Our projected figures have taken any worst-case scenarios into account up until Year 3. We've already engaged Bright Lights Media Agency, who have planned and designed thorough media and advertising coverage. A massivecampaign has been organized to start three months before our grand opening event. 4. WRITING A BUSINESS PROPOSAL Notes for proposal: Zen, a 'boutique' hotel, which is also a spa and a health and fitness center $4 million Strategic summary growing trends in weekend getaways to relaxing resorts, greater attention to healthy lifestyle (market research from AccomData Group) unsatisfying cuisine in most fitness centers (survey by AccomData Group) healthy menu with top chefs from renowned restaurants in the proposed boutique hotel fully equipped gyms and swimming pools with trained instructors construction time: estimated two years return on investment: second year after opening projected profit per year after the second year: $1 million estimated time for recouping investment: four years from opening profit starting: five years from opening Risk assessment Any economic downturn has been factored into the above figures. If the economy remains stable, the period required for recouping investment and realizing profits could be cut in half. intensive media campaign planned by Kudos Advertising Agency Strategic summary AccomData Group, which we hired to conduct market research, reported a growing trend in weekend getaways  from the city to pursue a healthy lifestyle. Their survey also showed that people were unhappy about the cuisine  in most fitness centers, which are current popular destinations for these getaways. Therefore, we believe that  Zen Boutique Hotel, with its integration of professional fitness center, weekend resort and high-standard restaurants with healthy cuisine, has found a niche in the market. The construction of the center will take two years. We forecast a return on your investment starting from Year 4.  From Year 4, the forecasted profit will be $1 million per year. We guarantee that within six years, you will have  recouped your investment and started realizing a profit. Risk assessment We’ve factored any possible economic downturn into our forecasted revenues and profits. Our projected figures  have taken any worst-case scenarios into account. In fact, if the economy remains stable and strong, the time  required to recoup our investment and realize a profit may halve. We’ve already engaged Kudos Advertising Agency, which has planned and designed thorough media and  advertising coverage, with massive campaigns ready to be launched. Strategic summary AccomData Group, which we hired to conduct market research, reported growing trends in weekend getaways to relaxing resorts with greater attention to healthy lifestyle. The market research showed that Zen Boutique Hotel had find a niche in the market. Surveys revealed people were unsatisfied with cuisine in most fitness centers located in relaxing resorts. On the contrary, Zen Boutique Hotel, which is also a spa and a health and fitness center, offers healthy menu with top chefs from renowned restaurants, as well as fully equipped gyms and swimming pools with trained instructors. The estimated time for the hotel construction is two years. We forecast a return on your investment starting from the second year after opening. After the second year, the projected profit will be $1 million per year. We guarantee that within six years, you will have recouped your investment and started realizing a profit. Risk assessment We've factored any possible economic downturn into our forecasted revenues and profits. Our projected figures have taken any worst-case scenarios into account. In fact, if the economy remains stable, the time required for recouping investment and realizing a profit could be cut in half. We've engaged Kudos Advertising Agency, which has planned and designed intensive media campaign.