II. WRITING A BUSINESS EMAIL 1. OPENING AND CLOSING AN EMAIL Dear Ms. Clark, In reference to your inquiry regarding Mr. Thorburn's visit to your company, I am writing to inform you that he will be attending a conference in London in September. He has asked me to let you know that while in London, he would like to take the opportunity to visit your office. As soon as I have received details of the conference dates, I will let you know his schedule and when he will be available to visit your office. I look forward to hearing from you. Best regards, Lucy Grey PA to Andrew Thorburn, CEO, GoFast Design Best regards - to close the email I look forward to hearing from you - to politely ask the reader to reply In reference to your inquiry regarding - to introduce the topic of the email Dear Ms. Clark - to greet the reader Opening an email The first thing we do in a business email is to address and greet the reader. You can use dear to sound both friend...
I. CLARK WRITES A REPORT II. WRITING A REPORT 1. SECTIONS OF A REPORT Global Polls Limited Report: New Code of Practice and its Effect on Personnel Morale Introduction The report was requested by Alexander Simeon, CEO of Better Books Inc., to determine the effects of the new code of practice on the performance of personnel at Better Books Inc., with a focus on whether or not it increased efficiency. Method - Survey questions were prepared by a professional survey organization. - 90% of personnel were interviewed. - Communication systems were assessed and the results were analyzed by specialists. Findings - 65% of personnel at lower grades were not convinced of the efficacy of the new code of practice. - 50% of mid-management personnel agreed that new procedures were needed. - 60% of high-level management personnel were not satisfied with the way the new code of practice was implemented. Conclusions - There was not enough consultation befo...
In polls and surveys , consumers indicate profound and increasing concern for their privacy . Yet from the posting of suggestive photographs on social networking sites to the impulsive broadcasting of illicit activities on Twitter, consumers’ behavior often suggests a remarkable lack of discretion . This “privacy paradox” has also been documented empirically — in various lab settings , people who indicate serious privacy concern nevertheless reveal intimate details of their lives for trivial rewards. And it is also evident in commerce — when asked , most consumers say they reject behavioral targeting gleaned from online behavior by companies, yet research suggests that the tactic can be highly effective. As consumers spend an increasing amount of their time in cyberspace, companies are developing techniques to maximize the marketing capabilities afforded by cookies and other online surveillance tools . Yet companies first need to understand ho...
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