WS. SOCIAL MEDIA FOR BUSINESS

WS. SOCIAL MEDIA FOR BUSINESS

Hashtag - 

Trolls - 

Tweets - 

trending - 

Viral - 

Many businesses make use of social media platforms such as Twitter, Instagram and Facebook to promote their products or image. 

Instagram is an app allowing users to share photos, marked with a hashtag. If the photo is reposted enough times, it's said to be trending, or to have gone viral, a term borrowed from the way a disease spreads. Twitter is also a popular platform for sharing short messages or links, called tweets. The internet, however,  is not always a safe space, and businesses have to be wary of trolls, who post provocative messages with the intention of getting a reaction. 

They're encouraging hopeful athletes to post selfies of their fitness regimes, some of which have already gone viral. 

Instead of If:

Supposing a new buyer makes a higher offer, how will we respond?

Supposing one of those people makes it big, the brand will have created its own celebrity athlete. 

And what will we do supposing this footballer agrees? 

They're willing to reduce the interest rate, on condition that we borrow more. 

His agent is happy to discuss terms, on condition that it doesn't clash with any of his other commercial deals. 

We can guarantee next day delivery, provided that the order is placed before 5pm.

We could turn the negative publicity to our advantage, provided that we're willing to show a sense of humor. 

Should this go viral, our brand name will reach a huge audience. 

What will we do should he fall out of favor next week? 

Product placement - 

Brand identity -

Consumer behavior - 

Income bracket - 

Marketing campaign - 

Free airtime - 

I enjoyed the film, but there was a lot of product placement in it. 

We want to build a really strong brand identity as a trustworthy company. 

One of the aims of our research was to identify certain patterns of consumer behavior. 

This is a luxury brand, clearly aimed at consumers in the higher income bracket. 

Our latest marketing campaign was very successful - sales increased by over 20%!

The company were really lucky - there was a whole news item on their latest innovation, so they got a lot of free airtime as a result.