WS. CHANGES IN THE INDUSTRY
WS. CHANGES IN THE INDUSTRY. 14.11.2017
A. VOCABULARY
scale back - reduce
ramp up - increase
They waited too long to scale back their property investments and mistimed their transition into personal finance.
To avoid bankruptcy, larger enterprises must scale back (and eventually phase out) an existing business model while ramping up their investment in another.
phase out - gradually stop producing
Companies can try phasing out unpopular products, branching out into new industries, and increasing their marketing budgets.
hold up - remain strong
Sales are holding up for now and we are gradually expanding into new areas.
For sales to hold up, these companies must continually develop innovative and popular products.
take on - challenge
opt for - choose
ride-sharing - совместное использование
Whereas ride-sharing apps have taken on the taxi industry, when it comes to long-haul flights most passengers have little choice but to opt for major airlines.
disruption - разрушение
Other progressive industries are those with a fixed infrastructure and low risk of disruption.
to acquire - приобретать
Now, many have used multi-billion-dollar television deals to acquire a global audience.
to retain - сохранять
top-flight - первоклассный
The core business assets - top-flight players and a stadium - have retained their importance.
intermediate - промежуточный
herald - предвещать
In the late 1990s the growth of the internet heralded an intermediating turn for many retail companies.
adjust - приспосабливать
Most have now adjusted their business practices.
The 4 types of industry change:
1. PROGRESSIVE:
2. RADICAL:
3. INTERMEDIATING:
4. CREATIVE:
A. VOCABULARY
scale back - reduce
ramp up - increase
They waited too long to scale back their property investments and mistimed their transition into personal finance.
To avoid bankruptcy, larger enterprises must scale back (and eventually phase out) an existing business model while ramping up their investment in another.
phase out - gradually stop producing
Companies can try phasing out unpopular products, branching out into new industries, and increasing their marketing budgets.
hold up - remain strong
Sales are holding up for now and we are gradually expanding into new areas.
For sales to hold up, these companies must continually develop innovative and popular products.
take on - challenge
opt for - choose
ride-sharing - совместное использование
Whereas ride-sharing apps have taken on the taxi industry, when it comes to long-haul flights most passengers have little choice but to opt for major airlines.
disruption - разрушение
Other progressive industries are those with a fixed infrastructure and low risk of disruption.
to acquire - приобретать
Now, many have used multi-billion-dollar television deals to acquire a global audience.
to retain - сохранять
top-flight - первоклассный
The core business assets - top-flight players and a stadium - have retained their importance.
intermediate - промежуточный
herald - предвещать
In the late 1990s the growth of the internet heralded an intermediating turn for many retail companies.
adjust - приспосабливать
Most have now adjusted their business practices.
The 4 types of industry change:
1. PROGRESSIVE:
2. RADICAL:
3. INTERMEDIATING:
4. CREATIVE:
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