F2F. TALKING ABOUT E-COMMERCE. 14.11.2017
A. KEY VOCABULARY
a web presence
a customer base
Having a web presence would greatly expand your customer base.
a brick-and-mortar store
overheads (накладные расходы)
One of the definite advantages of running an online store as opposed to a brick-and-mortar store is the reduced overheads involved.
a growth opportunity
This is something that would be nigh-on (почти) impossible for a local bookshop in a small town to do without having an online store and it's really an important growth opportunity.
a new business model
I'd say that one of the biggest drawbacks would be that you'd need to adapt to a new business model.
walk-in customers
Instead of relying on walk-in customers, you could sell books to customers around the country.
a niche market
Another big plus would be that you'd be able to try and appeal to niche markets.
pay off (be worth it)
It's a bit of a risk, but I think it will pay off
take off (to become successful)
Once our business takes off we'll have plenty of time to relax and take that vacation by the beach you've been dreaming of.
stand out (different from the others)
Wwe need something different...how can we make our business standing out?
pop up (suddenly appear)
I hate when those ads pop up online. They're so annoying!
cut in (to interrupt)
Sorry, can I cut in and say something? Sorry, do you mind if I just jump in for a second?
go over (to review)
Let's go over it, just so I'm clear on what you want to do here.
put off (delay)
Don't put off (postpone) anything for tomorrow! You need to stay on the ball.
turn down (to refuse)
set up (to create/arrange/organize)
Well if they're going to turn it down, let's move fast and set up a meeting with the head of Boxes, Inc.
Granted, setting up as an online retailer isn't cheap, but you would soon find sales increasing when customers discover your online store.
Let's weight up the pros and cons!
PROS
advantages
big plus
benefits
upsides
perks
positive point
CONS
disadvantages
downsides
big minus
negative aspect
negative point
hindrance
One of the definite advantages of selling clothes online is that you can expand your customer base.
One big plus would be that____________
Another big plus would be that you'd be able to try and appeal to niche markets.
However, one downside would be that you would need to learn how to advertise effectively online.
But, a major downside would be that____________
One other downside would be that you'd need to invest in online marketing and advertising.
I think it could really benefit you a lot.
I would say that the website would begin paying for itself within about 2 to 3 years.
You don't need to pay staff to work those hours.
This can bring big savings and help you to keep costs low.
...to help them to make up their minds about which book to buy.
Spend time researching concepts like "Google Adwords" and see if this is something that you'd enjoy dealing with.
A. KEY VOCABULARY
a web presence
a customer base
Having a web presence would greatly expand your customer base.
a brick-and-mortar store
overheads (накладные расходы)
One of the definite advantages of running an online store as opposed to a brick-and-mortar store is the reduced overheads involved.
a growth opportunity
This is something that would be nigh-on (почти) impossible for a local bookshop in a small town to do without having an online store and it's really an important growth opportunity.
a new business model
I'd say that one of the biggest drawbacks would be that you'd need to adapt to a new business model.
walk-in customers
Instead of relying on walk-in customers, you could sell books to customers around the country.
a niche market
Another big plus would be that you'd be able to try and appeal to niche markets.
pay off (be worth it)
It's a bit of a risk, but I think it will pay off
take off (to become successful)
Once our business takes off we'll have plenty of time to relax and take that vacation by the beach you've been dreaming of.
stand out (different from the others)
Wwe need something different...how can we make our business standing out?
pop up (suddenly appear)
I hate when those ads pop up online. They're so annoying!
cut in (to interrupt)
Sorry, can I cut in and say something? Sorry, do you mind if I just jump in for a second?
go over (to review)
Let's go over it, just so I'm clear on what you want to do here.
put off (delay)
Don't put off (postpone) anything for tomorrow! You need to stay on the ball.
turn down (to refuse)
set up (to create/arrange/organize)
Well if they're going to turn it down, let's move fast and set up a meeting with the head of Boxes, Inc.
Granted, setting up as an online retailer isn't cheap, but you would soon find sales increasing when customers discover your online store.
Let's weight up the pros and cons!
PROS
advantages
big plus
benefits
upsides
perks
positive point
CONS
disadvantages
downsides
big minus
negative aspect
negative point
hindrance
One of the definite advantages of selling clothes online is that you can expand your customer base.
One big plus would be that____________
Another big plus would be that you'd be able to try and appeal to niche markets.
However, one downside would be that you would need to learn how to advertise effectively online.
But, a major downside would be that____________
One other downside would be that you'd need to invest in online marketing and advertising.
But I'd say that one of the biggest drawbacks would be that__________
I think it could really benefit you a lot.
I would say that the website would begin paying for itself within about 2 to 3 years.
You don't need to pay staff to work those hours.
This can bring big savings and help you to keep costs low.
...to help them to make up their minds about which book to buy.
Spend time researching concepts like "Google Adwords" and see if this is something that you'd enjoy dealing with.
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