ADV 16.3 CREATIVE THINKING

1. SOLVING A PROBLEM CREATIVELY 1. CREATIVITY CREATIVITY: MUSE OR MADNESS? Q: Dr. Landie, welcome! As a leading expert on creativity, could you define this for our readers? A: Hmm. I’d have to say it depends. For some people, it’s the ability to make or produce something new, so artists and musicians are often held up as archetypal images of creativity. But you only have to look at Einstein, Edison, Curie and other men and women of science. Wasn’t it the muse of creativity that sparked their inventions or ideas, even if these manifested in fields renowned (and sometimes notoriously vilified ) for logic and left-brain thinking? Q: You mentioned ‘the muse of creativity’ just now. Do you see creativity as some kind of divine inspiration, some ‘other-worldly’ experience? A: Well, it sometimes seems to come unbidden , unsought and out of our control, as if a gift bestowed by some force external to ourselves such as a deity , or one of the nine daughters of...